Course work - consumer behaviour Essay Example | Topics and Well Written Essays - 1500 words

Course work - consumer behaviour - Essay Example Major portion of their budget is being spent for the same purpose. People today tend to be more selective, alert, enlightened and powerful. The traditional concept of shopping has been effaced and a new slogan emerged â€Å"consumer is the king.† The conventional shops and outlets are at the verge of extinction. This makes the marketers to put their best efforts to categorize consumers according to their response toward the unfamiliar products. According to the studies conducted on the consumer behavior, consumers can be classified in to the following segments like highly dogmatic consumers, inner directed consumers, consumers with high Optimum Stimulation Levels and consumers with high need of cognition. This paper also discusses the various promotional strategies to be employed in the case of consumers who are visualizers versus consumers who are verbalizers. The essay tries to pinpoint the specific consumer traits of each category of consumers with a view to design the most appropriate marketing strategies for each group. The buying behavior of consumers depends upon the individual personality. Many factors can influence the buying behavior of consumers. Culture plays a dominant role as most of the attitude s and beliefs of customers are strongly rooted in their cultural backgrounds. A child as a growing individual is influenced by his/her environment, cultural milieu, parents, siblings and all other right and wrongs that he learns from the elders and the people who come into contact with him/her. These factors are most likely to influence an individual’s purchase conduct too. The economical conditions also have a role in determining the behavior of consumers. Marketing strategies and advertising obviously influence the consumers purchasing performance. Goodwill or brand name of certain products and companies would promote the interests of consumers. Social status of people is yet another important factor that has a

Globalization Essay Example | Topics and Well Written Essays - 750 words - 5

Globalization - Essay Example The youth society exhibit the likelihood of being affected more by globalization because of the dynamic thinking that governs youth. Globalization has resulted to the formation of new youth cultures that were not perceived in the traditional setting. This paper will describe the effects of globalization on the emerging new cultures. Globalization serves to transform a society from a traditional setting to the level of a modern society. Culture determined the identity of many people in the traditional setting, as well as the kind of relationships developed by those people. However, globalization introduces new systems such as modern education, transport, and communication systems that have the potential of imparting change on the traditional communities. Evidently, the focus on the youth and the ways in which globalization transforms their lives reveal interesting patterns that can are of critical value in anthropological analysis. This paper will consider the emerging ideologies of i dentity exhibited by the by the youth, and how the marketing systems have focused on the youth as a target market for different products because of the modern consumerism patterns (Kjeldgaard and Askegaard, 2006). Globalization and globalization have altered the youth’s perception of the self. ... Globalization has presented the youth with an opportunity to experience this phase of life amidst a surging increase of media content. Many of these youths face the challenge of role models in from the older generations, and the increasing dynamics in the current trends serve to increase the uncertainty with which they approach life. The youth culture has plunged into a crisis of identity as globalization takes toll on societies. The cultural setting has affected the reception of the emerging trends, defining unique youth identities in each cultural unit (Kjeldgaard and Askegaard, 2006) Over time, the change in identity perception seems to be adopting an individualized manner, while in other cases; the change affects a certain cultural setting. Evidently, some youths have exhibited the capacity to define individual identity. In other cases, globalization motivates the youth of a certain culture to exhibit certain attributes in a collective manner. Globalization has given rise to incr eased media forms and a diverse range of media content targeting different people in any society (Alim, 2011). The media has been keen to supply the youth cultures with content that captures their attention. The media has altered the perception of identity among youth cultures because of its ever increasing influence. From different media forms, the youth become consumers of the new ideologies defining aspects such as dressing, and fun activities, factors that have affected self –perception and hence their identity (Kjeldgaard and Askegaard , 2006). There is evidence that the identity of youth cultures depends on the stage of post-colonial period that defines each society. The rate of modernization determines the extent of change of the ideologies that define